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How much are missed calls costing your clinic?

Updated

Enter a few numbers from your phone system or your best guess. We'll estimate how many calls go unanswered each month and what they're worth. Nothing is saved unless you ask us to email it.

Inbound calls on a typical weekday. Your phone provider's call log shows this.

Calls that ring out, hang up in the queue or go to voicemail. Many clinics don't know this number.

Source: Today's Veterinary Business: "Data from MissedCalls.help shows that 25–30% of calls to small and medium veterinary clinics go unanswered."

Of the calls you miss, roughly how many were people wanting an appointment.

Adjust assumptions

Our assumption. Change it if you know your own figure.

Your estimateEstimate

Enter your calls per day to see your estimate.

Plan cost excludes overage and tax.

This is an estimate based on your inputs and our stated assumptions, not a promise of results. Real results depend on your call mix, your rules and your team.

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Start free — setup is free and you don't add a card until you go live.

How we calculate it
missed_calls_month  = calls_per_day × days_open × missed_pct
lost_bookings_month = missed_calls_month × booking_share × no_callback_share
lost_revenue_month  = lost_bookings_month × visit_value
lost_revenue_year   = lost_revenue_month × 12
recoverable_month   = lost_revenue_month × capture_share
plan_cost_month     = plan price per location × locations
payback_days        = ceil(plan_cost_month ÷ (recoverable_month ÷ 30.4))

Example with 50 calls a day and the default assumptions:

275 · 66 · $12,210 / $146,520 · $8,547 · $349 · 2

How the estimate works

The calculator multiplies your calls per day by the days you're open and the share of calls you miss. Of those missed calls, it counts the ones that were people wanting an appointment, and of those, the callers who don't call back and probably book somewhere else. That number, times your average visit value, is the estimate of visits not booked each month.

  • Share of calls missed starts at 25%, the low end of a published range for small and medium clinics. Your own call log gives you the real figure.
  • Share of missed calls that are bookings starts at 40%. Change it to match your clinic's call mix.
  • Average visit value starts at $185. Use the average from your practice software if you know it.
  • Share of missed callers who don't call back starts at 60%. This is our assumption, not a statistic: no published source measures it. Change it if you know your own figure.
  • Days open per month starts at 22, and share of answered calls Tilly can turn into a booking or task at 70%.

The plan cost comes from Tilly's published prices for the plan and number of locations you choose. It excludes overage and tax.

25–30% of calls to small and medium veterinary clinics go unanswered.

Source: Today's Veterinary Business, "The six-figure problem with your phone system"

What the estimate leaves out

The estimate counts visits, not clients. It leaves out the lifetime value of a client who goes elsewhere, the staff time spent on callbacks and voicemail, and the pressure on a front desk that can't get to the phone. It is an estimate based on your inputs and our stated assumptions, not a promise of results.

Ready to stop missing those calls? Start free — setup is free and you don't add a card until you go live.

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Want to see how a missed call is valued in more detail? Read what a missed call costs a vet clinic, or see Tilly's pricing.